I worked as a graphic designer for the Twin Cities-based company Concept 3D for the last several years. Concept3D is an industry leader in creating interactive maps and virtual experiences. The largest client base we create for are colleges and universities, however many other companies use our services as well. While working here, I have greatly expanded my skill set in the Adobe Suite and refined my technical design skills while learning more about content management systems.
This page shows several finished maps in which I played an integral role in the completion of. Many of these maps were completed by me from top to bottom, beginning with “tracing” a campus in Adobe Illustrator using the schools imagery, followed by bringing it into Photoshop to make it look realistic.
The thumbnail image on the main “Work” page depicts Carnegie Mellon University, which is one of the most recent maps I have worked on.
For more about Concept3D: https://www.concept3d.com/
This is the interactive map for the US Open grounds in New York. This project meant a little extra to me—getting to combine my love of tennis with my design and map expertise was the perfect, full-circle combo. I was the lead designer on this project, completing this map from start to finish. I love being able to open the US Open app on my phone and have my work in front of me! (And several friends who travel to the US Open always let me know that they use it as well!)
Here’s a close up view of the US Open map! Visitors can click on each court’s numbers for more information, or to figure out where they need to go.
This is California State University San Bernardino, one of the most recent maps I worked on from top to bottom. This image shows the finished map from the front end, on our interactive platform.
Here is a close up view of San Bernardino’s map.
This is the finished map for Saddleback College. If you look closely, you’ll notice the “360 degree” pins dotting the campus. This is one of the most utilized feature that we have. When clicked on, these pins open up to a 360 degree panoramic photo of that point on campus.
Here is what you get if you click on one of the “360 degree” pins on Saddleback College’s map!
This project was for Visit Denver, having the goal of increasing tourism in the Mile High City. This map is unlike most of our other maps, having buildings sprawled throughout the city. One of the most unique features of this map are the “points of interest,” the star pins on the map showing memorable places for visitors to check out.
Anyone who knows me knows that if I am not working hard on a design project, I am likely on a tennis court. One of my most passionate "side hustles" is working as a part-time tennis professional at the tennis club I grew up playing at. It truly is one of my favorite places in the world, and so designing logo variations as well as apparel for it was a labor of love. I wanted my logo designs to embody the timeless, warm feel of the tennis club.
I designed this logo and branding system for a client who has her own insurance company. Her company’s name, “SotaCare” reflects her initials, being “SC,” and “Minnesota” where her business is located. She wanted to use the Norwegian art style, “rosemaling” as the inspiration of her logo, because she is Norwegian and loves the warm, friendly feel that this art form has. I had a lot of fun with this logo, because I got to learn more about this folk art form! I love learning about design of other cultures, and the client was super happy with how this turned out.
(The rest of the branding system to come here, soon! Page in progress.)
This video was my entry into this year’s “Doritos Crash” contest for the Super Bowl! I wrote the script, directed, filmed, and edited this video. I casted friends as actors, and audio help. (We love having friends who put up with having crushed up chips thrown at them.) It was so fun getting back into video editing!
So, you’ve probably guessed by this title: all my friends are getting married (or so it seems) and I am not. But this means I have more time to design things for their weddings, and shop for bridesmaid dresses! In all seriousness though, I’ve had tons of fun designing things for these weddings, and have tried to cater each project towards my individual friends, and add their personalities into it as well.
MADDIE AND JUSTIN:
I’ve had so much fun with these project. In the first project on this page, one of my best friends, Maddie, commissioned me to design her wedding invitation. When I asked her what vibe she wanted her invite to evoke, she said “quirky and unique.” Knowing that Maddie is a huge fan of Wes Anderson, I decided to run with that idea for the inspiration of this invite, using design themes and typefaces found in many of his films. The entire invite is a large, accordion folded sheet with little tidbits of info and personality of the bride and groom sprinkled into every panel.
GABBY AND GRAHAM:
The second invitation on this page is the bridal shower invite that I designed for Gabby. The bride is a no-frills-kinda-gal and wanted something simple, using the navy color palette from her wedding.
MELISSA AND MICHAEL:
This Save the Date was designed for a good friend of mine and her fiancé. She wanted to be very hands-on with making decisions for the invite, picking the typeface and colors used. In a way, this invitation was different for me than the other ones preceding it, since I had very clear-cut specifications to work with from the bride. However, I loved the challenge. I had a fun time playing with the florals, and delivering my friend an invite that she was proud to send to friends and family.
This is the front side of Maddie and Justin’s invite
Here’s the invite’s backside. I wanted the back to be a simple, yet fun pattern and showcase the quote that the couple chose.
Above is the bridal shower invitation designed for Gabby.
These fun s’mores kits at Gabby’s bridal shower were inspired by her love of camping in Northern Minnesota.
Here’s Melissa and Michael’s Save the Date.
Music has always been a huge part of my life. I spent last summer traveling the country, determined to see as many of my favorite artists and bands live as possible. There is something so special about being at a live show, in an electric atmosphere, surrounded by other fans who share the same love. I designed these posters for fun, based on the acts I was lucky enough to see live last summer. I wanted each poster to depict the artist, and the city/location I saw the show. I loved playing around with different effects in Photoshop and Illustrator, learning new techniques along the way.
Like any true, born-and-raised Minnesotan girl, my dad and his friend have a maple syrup company run out of our driveway. My dad’s friend Ben’s daughter approached me with the job of designing a label for their syrup bottles, a job I was super excited about. When else would I be able to remake my dad and his friend as cartoon characters? Here’s the final product, a label that’s already giving the recipients of our syrup a good chuckle.
BEBOLD was my cumulative graphic design project as an undergraduate student at Iowa State. For my project, I decided to explore ways that graphic design can be used in unexpected forms, such as in the creation of physical products. I designed pieces of and branded my own jewelry line called BEBOLD. Since I’m also interested in advertising and marketing, I loved creating a visual campaign that encouraged women to be bold and confident in their everyday lives. This campaign succeeded through my use of bright colors and geometric sayings, and catchy phrases across the packaging.
I presented my final project in a senior showcase night, where I built a pop up shop to display my company’s jewelry pieces, lookbooks, and packaging. This project was super fun for me, and I loved seeing the reactions of the women that stopped by my shop.
I created lookbook magazines with photographs of models (or willing friends) wearing my finished jewelry pieces. This was one of my favorite steps in the this project.
Here are a few of the lookbook spreads.
Packaging in various sizes was designed to fit different pieces of jewelry. Each of these boxes had a phrase of encouragement to women, helping them to “Be Bold” and step outside of their comfort zones.
I also designed business cards, company letterheads, buttons, and stickers and displayed them.
This peace finger ceramic was one of my favorite display pieces in my pop up shop.
The final display!
“Coffee so perfect it could’ve been made by robots”
This was the slogan that drove this branding campaign! This is one of my favorite projects done during my time at Iowa State. My teammates and I were tasked with rebranding Burgies, a local coffee shop in Ames, Iowa. We decided to give the face of Burgies a more modern look and feel. Our new catchphrase for the shop was “Coffee so perfect, it could’ve been made by robots.” This phrase and feel was carried through our whole Burgies identity.
At the end of the project, we participated in a pop-up shop to share our improved Burgies identity with the world! I loved being part of a marketing campaign for this coffee shop, and I believe we were successful in attracting a younger crowd to Burgies.
The very first step in this project was going behind the counter at Burgies to learn more about the coffee-making process (aka the best kind of research ever!)
These are the two main logos designed to represent the brand. Each logo is found on aspects of Burgies branding where it is found to be the most appropriate choice.
Secondary marks were designed to be used in other parts of our branding. The color palette is shown, along with these different logos.
We designed a pattern that would be used on branding for Burgies. This pattern illustrates the coffee making process from beginning to end.
The "Burgies bot" is fueled by Burgies coffee! We used robots to represent the people who make and enjoy coffee. By using characters such as these, the Burgies brand has a more personable feel.
Our Burgies pattern is working hard here to educate customers while they enjoy their coffee!
These jars sell Burgies Cold Brew.
New business cards and a letterhead were designed.
Stickers like these were distributed by us on campus in order to spread publicity for the final pop up event
“Coffee so perfect it could’ve been made by robots.” We designed t shirts to be worn by Burgies employees, which were then screen printed.
Promotional photos for display were created using our Burgies icons.
We designed a website that would introduce customers to the new Burgies, while educating them about how coffee is made. This is the website’s homescreen.
This part of the website offers a more detailed glimpse into the Burgies philosophy, and the coffee harvesting process.
Finally our project came together, and we collaborated with the Burgies owners, borrowed their coffee truck and displayed our results in a pop up shop.
(From left to right): Marcus, Brooke, Ryan, Meg, and Kaity
These posters were designed as part of a prompt where I was given the titles “Zombie Apocalypse Now” and “The Devil’s Deadline,” respectively. I was told that I could imagine the plot and style of each film to be whatever I wanted it to be, and to get creative with them.
In my take on the title “The Devil’s Deadline,” I wanted to the poster to take on a different feel than the other one. I imagined this film to be scarier, with many elements of horror, suspense, and action. The men reflected in the sunglasses are the “bad guys” that our hero is up against, and he only has a limited amount of time to catch them which creates a feeling of urgency throughout the film. I wanted to keep the design of this poster very simple, having the viewer focus on the sunglasses.
While studying abroad in Rome, Italy, my class and I had the incredible opportunity to design an installation for the Venice Biennale art festival. Our piece titled, "Joyful Uncertainty," features larger than life, double-sided cutouts of ourselves. We decided upon this theme, realizing that each one of us had emotions of both joy and uncertainty presently while living in a foreign country. These feelings were anticipated to be in our near futures as well, as we draw closer to graduation and wonder where life will take us next. Each one of us designed our figures to be a representation of what joyful uncertainty meant to us. We combined these figures with other elements such as floor typography, and an audio track designed to give visitors a sensory and complete experience.
This video was created by my peers and I to present our project and its implementation at the Biennale. We wanted to show our thought processes and the final project outcome to those who were unable to experience “Joyful Uncertainty” firsthand.
This was my representation of "joy."
This is an experimental piece that I created using Photoshop collage methods and photos I've taken.
I designed this work using the theme of moments and memories in our lives that we reflect on. Some moments are brighter and more lucid; others are rugged or worn due to age, or more vulnerable because of difficult circumstances surrounding them and our desire to break from them. Either way, these memories form the tapestry of who we are, and specific moments are captured and stored like slivers of photographs in our minds.
A little side project of mine, is a jewelry business that my cousin and I own, called “Rose & Rae.” We have fun bonding and making jewelry together, and then bringing it to craft fairs to sell. Me (being the graphic designer that I am) also had fun branding the company, creating a logo, business cards, and signage, as well as taking and editing product photos. I wanted the photos to have a kind of ethereal, dreamy look to them.
